The IU Marketing Maturity Model (MMM) provides a lens to qualitatively assess Marketing and Communications capabilities across six key areas, and it is best understood from the bottom row up:

• Culture – How we work
• Insights Infrastructure – How we inform decisions
• Messages and Creative – What is said
• Channel and Campaign Management – What we do
• Success Measures – How we improve
• Integrated Constituent Journey – What is experienced

It can be used as a lens for capabilities and maturity for a school, a campus, across units, for the university staff, or across all of IU.